Marketing

Driving Sales with your e-Newsletter

By |Jan 4, 2017|

By: M Parker

Would you like potential new clients to ring you up?

That’s what happens to me. Potential clients pick up the phone and contact me. My

Five things you didn’t know about Xerox Canada

By |Jul 20, 2015|

For more than 60 years, Xerox in Canada has been known for its iconic product: the photocopier. Many of us probably still remember the story of how

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    Xerox Canada’s Al Varney and other Canadian CEOs discuss the rise of marketing’s power in new Canadian Marketing Association (CMA) white paper

Xerox Canada’s Al Varney and other Canadian CEOs discuss the rise of marketing’s power in new Canadian Marketing Association (CMA) white paper

By |Jun 10, 2015|

According to a recent report by the CMA, marketing’s influence within Canadian organizations is rising. In addition to the fact that marketing has the power to

  • Permalink Virtually born brands are turning to publications to bridge the gap between their ubiquitous online brands and actuality. They are offering the full, 360-degree, tactical brand experience to their customers.Gallery

    Not Your Grandma’s Marketing – Why Digital is Turning to Print

Not Your Grandma’s Marketing – Why Digital is Turning to Print

By |Mar 26, 2015|

Virtually born brands are turning to publications to bridge the gap between their ubiquitous online brands and actuality. They are offering the full, 360-degree, tactical brand experience to their customers.

What is your business doing about the 3rd Platform?

By |Apr 9, 2014|

By Charles Chang, Marketing Manager, Xerox Canada

The 3rd Platform is the next phase of the IT revolution.  To provide some historical context, the first platform