By Jim Muzyka, Senior Vice President, General Manager, Xerox Global Services

Here at Xerox, we’ve been working hard as we transition into a services-led organization. And that hard work is continuing to pay off as Gartner recognized Xerox in its 2012 Managed Print Services Magic Quadrant as a worldwide leader in global managed print services. But the hard work is far from over.

Gartner’s Magic Quadrant is a widely respected analysis which evaluates how technology and services providers are able to execute against their vision. Gartner verifies each provider’s ability to deliver Managed Print Service (MPS) based on direct feedback from extensive interviews and customer references. After this rigorous process, Xerox has retained its position as a market leader.

So what exactly does this mean? Gartner defines a leader in this category as being most capable of providing print solutions and services, and delivering consistent service levels in regions where customers are located — as well as inventiveness, skills and vision.

We’ve recognized that MPS has evolved beyond simply managing printed documents, and our placement in the Magic Quadrant is a reflection of that. Our goal is to help businesses meet their changing needs, from supporting bring-your-own-device policies (such as smartphones or tablets), to securing confidential information, to becoming environmental stewards — not to mention engineering best-in-class processes for your documents and data.

Over the past year, we’ve been evolving our expertise through strategic partnerships and acquisitions. We’ve created a channel, for example, to make it easier for IT resellers to customize their MPS offerings with Xerox. And we’ve been working with partners such as McAfee and Cisco to make it easier for our customers to securely manage print.

Earlier this year we expanded our print services capabilities across Canada through our acquisition of LaserNetworks, a managed print services provider based in Oakville, Ont. (now run as a subsidiary of Xerox).

This acquisition helped us expand our services footprint in Canada with more than 40,000 print-related devices in offices across the country. We also gained LaserNetworks’ expertise in print device tracking, centralized supply management and document routing.

People often associate Xerox with large enterprises, but we’ve been making strides in supporting small and mid-size businesses. We now have new assessment and reporting tools that demonstrate up to 30 per cent cost savings for SMB customers, along with a number of productivity benefits.

As Gartner recognized in the Magic Quadrant, we’ve been building out our services-led approach around the world — and Canada was no exception.

Aside from the Magic Quadrant, we’ve also earned accolades in another industry study. The Photizo Group’s MPS Decision Maker Tracking Study (now in its fifth year tracking MPS brands across nine countries) found that Xerox has been making substantial gains in brand awareness and customer consideration.

According to Ed Crowley, CEO and founder of the Photizo Group, brand is becoming increasingly important in the selection of an MPS partner. “Xerox’s focus on advanced MPS is positioning the firm as a leader in the space and differentiating Xerox from the competition,” he wrote.

Despite these accolades, we’re not sitting on our laurels, content to stick with the status quo. Over the coming year, we plan to continue to invest in new services, to innovate with new technology and to expand our customer relationships.

We’ll continue build upon our legacy as a leader in document technology but, perhaps most importantly,  we’ll be looking to advance our technology and services in new—and, sometimes, unexpected—places.